BCBGMAXAZRIA Spring 2018
The BCBGMAXAZRIA Spring
2018 collection is the first with new creative director, Bernd Kroeber at the
helm. Kroeber joined the BCBG Max Azria Group in 2008, bringing his vision and
skills to the brands. Moving quickly up the ranks, Bernd currently oversees all
aspects of design for BCBGMAXAZRIA and BCBGeneration. His aspiration – to
create captivating styles that appear effortless – unites both unique brands,
setting forth a distinct vision for their future.
The collection is comprised
of three deliveries, each an homage to the beauty of Los Angeles and aptly titled
City of Angels,Victoria Canyon and Nostalgic Beach.
“My vision for this
collection was the beauty of Los Angeles -- a tribute to our hometown.” said
Kroeber. “We are tapping back into our contemporary roots and our mission to
make women always feel beautiful and effortless.”
Each delivery in the
spring 2018 collection pays tribute to the different elements of the Los
Angeles landscape. City of Angels is inspired by the duality of Seaside
and City. The delivery is a juxtaposition between structure and femininity
mirroring the juxtaposition of the Los Angeles city skyline to the softness of
the coastal ocean waves; featuring an ombre of nautical blues, neutral sand
colors and sunrise shades of pink. The second delivery, Victoria Canyon, is
inspired by nature. Bringing to life the florals blooming in the canyons and utilizing
a color palette that is an ode to nature with Sage Greens, Canyon Peach and
shades of Dusty Blue. The collection also infuses subtle prints with a handed
down vintage feeling. The third delivery, Nostalgia Beach evokes
memories of Malibu’s iconic beach scenes from times past. Bohemian prints layer
back to neutral colors for a bohemian look and feel.
