Tampilkan postingan dengan label PIFW 2018. Tampilkan semua postingan
Tampilkan postingan dengan label PIFW 2018. Tampilkan semua postingan
23 Mar 2018


The BCBGMAXAZRIA Spring 2018 collection is the first with new creative director, Bernd Kroeber at the helm. Kroeber joined the BCBG Max Azria Group in 2008, bringing his vision and skills to the brands. Moving quickly up the ranks, Bernd currently oversees all aspects of design for BCBGMAXAZRIA and BCBGeneration. His aspiration – to create captivating styles that appear effortless – unites both unique brands, setting forth a distinct vision for their future.

The collection is comprised of three deliveries, each an homage to the beauty of Los Angeles and aptly titled City of Angels,Victoria Canyon and Nostalgic Beach. 

“My vision for this collection was the beauty of Los Angeles -- a tribute to our hometown.” said Kroeber. “We are tapping back into our contemporary roots and our mission to make women always feel beautiful and effortless.” 

Each delivery in the spring 2018 collection pays tribute to the different elements of the Los Angeles landscape. City of Angels is inspired by the duality of Seaside and City. The delivery is a juxtaposition between structure and femininity mirroring the juxtaposition of the Los Angeles city skyline to the softness of the coastal ocean waves; featuring an ombre of nautical blues, neutral sand colors and sunrise shades of pink. The second delivery, Victoria Canyon, is inspired by nature. Bringing to life the florals blooming in the canyons and utilizing a color palette that is an ode to nature with Sage Greens, Canyon Peach and shades of Dusty Blue. The collection also infuses subtle prints with a handed down vintage feeling. The third delivery, Nostalgia Beach evokes memories of Malibu’s iconic beach scenes from times past. Bohemian prints layer back to neutral colors for a bohemian look and feel.


— LOVE AND FLAIR will debut its first fashion show collection at Plaza Indonesia Fashion Week on 21 March 2018. The multi-brand will debut collections from its in-house brands And Other Days, and Front Row, and from sister brand SUKI The Label. The debut solidifies the e-commerce’s permanent position as a tenant at Plaza Indonesia, and as a serious player within the fashion industry.

And Other Days focuses on the absolutely necessary, the extremely important; the essentials. The collection emphasises on building a modern woman’s wardrobe with pieces that complement prior possessions, and creates a base for future ones. Composed of fresh, neutral hues, the collection begins with polished and refined pieces, and follows time with fashion forward details.

The Front Row woman is never afraid to reinvent herself. She is thrilled by the idea of beginning again; deconstructing the existing structure and silhouette of her male counterparts, and repurposing it with the sentimentality of feminine demeanour. Acknowledging that a woman is not limited by her interest in style, but rather a leverage to strengthen her position in the status quo.

SUKI follows the passage of a woman’s life. Remastered revolves around the daily adventures of everyday women and the continuous discovery of the female character. Throughout the pieces, the label tries to find the perfect balance of masculine and feminine aesthetic. They are not defined by a single mould, but rather comprised of the different traits of various ages, backgrounds, and style.

Collections from the 3 brands will be available to shop at the LOVE AND FLAIR store at Plaza Indonesia Level 4 and www.loveandflair.com immediately after the show.